Every pricing page in our directory carries a promise this site makes to itself: a number is printed here only when a human opened the vendor's own page and dated the reading. This post is the first one written about a page whose most interesting numbers are not printed anywhere at all. They are formulas, and the vendor's own pages disagree about what they produce. Benchmark Email is an email marketing platform with AI copywriting features, and reading its pricing took three separate passes for one reason: the page prints two monthly figures on one card, states a sending allowance as a multiplier rather than a count, and carries a structured-data claim that its own FAQ contradicts.
The card that prints two prices and names neither
Benchmark's Pro card shows two figures side by side, $19/mo and $16/mo, and the English card does not label which billing period each belongs to. This is the same shape we described on how to read an AI pricing page: a billing toggle that produces two figures and leaves the pairing to the reader. Three things on the vendor's own pages settle it. The company's structured data names $19 as the price of its 1,000 contacts entry tier. The Japanese pricing page carries a note the English one does not, that annual billing costs about 15 percent less. And $16 is $19 minus 15 percent, rounded to the dollar. Three independent signals, one answer: $19 is the month to month price and $16 is the annual one. The profile publishes $19/mo as the entry price and carries the other figure as a second reading of the same card.
A free plan whose allowance is arithmetic
The free plan costs $0/mo and holds 500 contacts, and the number that actually governs it is a multiplier: the vendor's FAQ states that free plans may send up to five times their contact limit each month, capped at 2,500 emails. That is a formula, not a figure, and it has a property printed prices do not. When you buy more contacts the ceiling moves with you, on paid plans at ten times the contact count. The pricing page promises in the vendor's own words that it "won't auto-upgrade or surprise you", which matters precisely because the allowance is a moving target: a list that grows past 500 contacts changes what the plan can send without any plan change at all. One user and one verified sending domain round out the card.
The same page says unlimited and then it does not
The pricing page's own structured data describes Pro as offering unlimited emails, full feature access. The FAQ on the same page caps paid sending at ten times the contact limit of the plan. Both are the vendor's words on the same document, and they cannot both be the operative number. Which one governs is not ours to decide and this site does not resolve it: the profile publishes what each surface states and names the other. A buyer doing arithmetic needs the cap, because ten times a 1,000-contact list is a specific ceiling and unlimited is a specific promise, and the two disagree.
Who the formula fits
A contact-metered plan with a multiplier allowance rewards a list that grows steadily and punishes one that spikes. Compare the shapes: Jasper is priced per seat and Notion AI attaches to a workspace plan, so neither carries a sending formula at all. One caution has nothing to do with price: Benchmark One, at benchmarkone.com, is a different company selling CRM software to gyms, and the names are close enough that a hurried search confuses them.
The tool profile carries the same readings as a ledger.