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Notes from the desk.

Shorter pieces on how a tool is priced, what a published limit actually means in practice, and the parts of a vendor page worth reading twice.

Blog · Jul 28, 2026 · 6 min readThree kinds of absence, and only one is about the toolA vendor can print Not available, publish figures we could not split, or serve us nothing. Two leave no row, and a missing row cannot say which.Blog
Jul 28, 2026 · 5 min readWhy credits, minutes and clips do not convert between vendorsPika, Runway, Descript, HeyGen and Synthesia meter free tiers in credits, minutes or clips. No rate carries between vendors. What to compare instead.Blog
Sep 12, 2026 · 3 min readWhat a free tier is for when it has a formula behind itBenchmark Email prices by contacts and sends by formula. Two prices on one card, a multiplier for an allowance, and an unlimited claim its own FAQ contradicts.Blog
Oct 7, 2026 · 11 min readLink Whisper Free vs Premium: pricing, AI features, and what you actually getA source-based look at Link Whisper: what the free WordPress version does, what Premium adds, and what its pricing pages do not agree on.Blog
Jul 28, 2026 · 4 min readHow to read an AI pricing pageThree things a pricing page can do before you budget from it: change under a toggle, price a different product, or print the absence outright.Blog
Jul 28, 2026 · 5 min readWhat a free tier is actually forSeven video tools: five publish numeric free-tier values (including zero), Luma has unquantified trial credits, and Veo lists no API free tier.Blog
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